Powering Manufacturing Potential During COVID-19 Recovery

Keep your sales funnel full during and after the COVID-19 crisis

For small and mid-sized manufacturers, the novel coronavirus changed businesses in ways we could never have imagined. We know that both challenges and opportunities lie ahead in responding to and recovering from COVID-19, particularly when it comes to leveraging marketing to maintain your existing customer relationships and generate the leads you need to keep your manufacturing enterprise thriving.

At Catalyst Connection, we've been listening to the questions and concerns of our region's manufacturers. We know that business sustainability and strategy are top-of-mind. That's why we created Lead Gen for Manufacturers.

The ways that manufacturers generate leads have changed. Now that conferences, trade shows, networking events, and in-person sales opportunities are vastly limited or indefinitely canceled, you have to take on new approaches. A digital lead generation campaign will attract and nurture the right leads for your company, supports your sales team with warm leads for customer acquisitions, eases the sales handoff, and will set up your manufacturing enterprise for profitability and growth.

The success of your manufacturing enterprise in typical times depends on keeping your sales funnel full, and even more so in times of crisis. Take advantage of our expertise to strategize a successful sales approach that attracts the right leads and transitions them into transacted customers.

Why Manufacturers Need Lead Gen Now

We put our 30 years’ worth of manufacturing strategy and experience into creating Lead Gen for Manufacturers. Our free guide covers everything you need to know about lead generation so that you can keep your sales funnel full as you respond to and recover from COVID-19. You'll learn how to gain a deep understanding of your existing customers so you can better target new audiences, assess and adapt communications, and leverage marketing automation that will optimize your marketing and sales teams' resources-- and more.

Our guide will help you understand the key elements of lead gen and provide you with a roadmap to start implementing digital approaches to generate qualified leads and prospects for your manufacturing business across seven essential areas.

WHAT'S IN IT?

5. FILLING YOUR SALES              FUNNEL



6. MANAGING THE SALES
    HANDOFF



7. ANALYZING THE DATA


 

Your manufacturing business needs proactive inbound marketing to keep your sales funnel full during and after the COVID-19 crisis. Download Lead Generation for Manufacturers now to plan and prepare.

info@catalystconnection.org   |   412.918.4300   |   4501 Lytle Street, Suite 301, Pittsburgh, PA 15207